Privacy Policy

Last updated: October 2026

This Privacy Policy explains how personal data are collected and processed through the website www.winetastingpoggioregini.it, in accordance with Regulation (EU) 2016/679 (“GDPR”) and applicable Italian data protection legislation.

1. Data Controller

The Data Controller is:

AZ. AGR. POGGIO REGINI DI ROSSI MAURIZIO
VAT No. IT06048210485
Località Poggio Regini
Castellina in Chianti (SI), Italy

Email: info@poggioregini.it

2. Personal Data We Process

Depending on how you use the website, we may process:

  • name and surname;

  • email address;

  • telephone number;

  • selected wine experience;

  • booking date and time;

  • number of participants;

  • booking status;

  • information voluntarily entered in booking forms, contact forms or messages;

  • dietary requirements, food allergies or intolerances, where voluntarily provided;

  • technical information relating to website access and navigation;

  • referring website, referral source or campaign information;

  • communications exchanged in connection with a booking or enquiry.

3. Booking Management and Provision of Services

Personal data are processed in order to:

  • receive and manage reservations;

  • confirm, modify or cancel bookings;

  • communicate with customers;

  • organise and provide wine tastings;

  • organise cellar and vineyard visits;

  • provide food pairings or light lunches included in selected experiences;

  • manage participant numbers and dietary requirements;

  • respond to customer requests;

  • manage administrative matters connected with the service.

The legal basis is the performance of a contract or steps taken at the customer’s request prior to entering into a contract pursuant to Article 6(1)(b) GDPR.

4. Online Booking System – Amelia

The website uses Amelia to manage online reservations.

When a customer submits a booking, information entered into the booking form may be stored in the website’s WordPress database.

This may include:

  • name and surname;

  • email address;

  • telephone number;

  • selected wine experience;

  • selected date and time;

  • number of participants;

  • booking status;

  • additional information voluntarily provided by the customer.

These data are processed in order to manage the reservation and provide the requested service.

5. Payments

The standard online booking process does not require online payment or a payment card guarantee.

Payment for the booked experience is made directly to Poggio Regini on site, using the payment methods available at the winery.

The website does not collect or store customers’ payment-card details as part of the standard booking process.

6. Contact Forms and Enquiries

If you contact Poggio Regini through the website, by email or through a contact form, the information provided will be processed in order to respond to your request.

Where the request relates to a possible booking or service, the legal basis is Article 6(1)(b) GDPR.

For general enquiries, processing may be based on the legitimate interest of the Data Controller in responding to communications received pursuant to Article 6(1)(f) GDPR.

7. Dietary Requirements, Allergies and Intolerances

Certain wine experiences include food pairings or a light lunch.

Customers may voluntarily provide information concerning allergies, food intolerances or dietary requirements.

Such information may constitute special categories of personal data within the meaning of Article 9 GDPR.

These data are processed only where necessary to safely and appropriately organise and provide the requested food service.

Customers should provide only information relevant to this purpose.

Such information is not used for marketing or unrelated purposes.

8. Booking Source and Referral Tracking

The website may record information relating to how a customer reached the website or booking process.

This may include:

  • referring website;

  • referral domain;

  • campaign or UTM parameters;

  • booking source;

  • referral type.

This information may be associated with the relevant booking.

It may be used to:

  • identify the source of a reservation;

  • evaluate referral and promotional channels;

  • identify a commercial partner associated with a booking;

  • determine commissions or commercial attribution where applicable;

  • produce internal statistics.

Where technically possible, booking-source information may be transmitted through the booking flow without persistent cookies.

Where the relevant cookie consent has been provided, a first-party attribution cookie may also be used to remember the booking source.

This information is not used for behavioural advertising or cross-site profiling.

9. Website Analytics – SlimStat

The website uses SlimStat Analytics in a privacy-oriented configuration.

In particular:

  • IP addresses are masked;

  • browser fingerprinting is disabled;

  • SlimStat does not set its own tracking cookie;

  • statistical information is stored locally in the website’s WordPress database;

  • analytics data are retained for a maximum of 420 days;

  • archived records are not retained after the applicable retention period;

  • geographic information is limited to country-level data.

SlimStat may process page views, referring websites, browser/device information, operating system, country of origin and technical navigation information.

These data are used to understand website usage, evaluate traffic sources, identify technical issues and improve the website.

10. Hosting – Aruba

The website and its database are hosted through services provided by Aruba S.p.A.

The hosting provider may process personal and technical data where necessary for:

  • website and database hosting;

  • backups;

  • security;

  • maintenance;

  • technical operation.

Where applicable, providers processing personal data on behalf of the Data Controller act as processors pursuant to Article 28 GDPR.

11. Email Communications

The website uses email services for communications concerning:

  • booking confirmations;

  • booking changes and cancellations;

  • customer enquiries;

  • availability requests;

  • other service-related communications.

The main email address used by the Data Controller is:

info@poggioregini.it

12. Technical and Security Data

Technical information may be processed where necessary to:

  • ensure correct website operation;

  • prevent misuse or unauthorised access;

  • diagnose technical problems;

  • maintain website and booking-system security.

The legal basis is the legitimate interest of the Data Controller pursuant to Article 6(1)(f) GDPR.

13. Legal, Accounting and Administrative Obligations

Personal data may be processed where necessary to comply with applicable legal, accounting, tax or administrative obligations.

The legal basis is Article 6(1)(c) GDPR.

14. Provision of Personal Data

Information marked as mandatory during booking is necessary to manage the reservation and provide the requested service.

Failure to provide the required information may make it impossible to complete the booking.

Optional information is provided voluntarily.

15. Recipients of Personal Data

Personal data may be accessed or processed, where necessary, by:

  • persons authorised by the Data Controller;

  • Aruba S.p.A. and other technical providers;

  • website developers and maintenance providers;

  • booking-management software providers;

  • email and communication providers;

  • accountants and professional advisers;

  • competent public authorities where required by law.

Personal data are not sold to third parties.

16. International Data Transfers

Some technical or communication providers may process personal data outside the European Economic Area.

Where such transfers occur, they are carried out in accordance with Chapter V GDPR using appropriate legal safeguards.

17. Data Retention

Personal data are retained only for as long as necessary.

In particular:

  • booking data are retained for the period necessary to manage reservations and subsequent administrative, accounting or legal requirements;

  • accounting documentation is retained for the periods required by applicable law;

  • contact enquiries are retained only for the period reasonably necessary to respond;

  • SlimStat data are retained for a maximum of 420 days;

  • booking-source information may remain associated with the corresponding booking;

  • security and technical logs are retained only for the period reasonably necessary.

Data may be retained longer where necessary for the establishment, exercise or defence of legal claims.

18. Cookies and Similar Technologies

The website uses cookies and similar technologies for technical, booking-related, statistical and other purposes.

SlimStat is configured not to set its own tracking cookie.

Booking-source information may, where technically possible, be transmitted without persistent cookies.

Where the relevant consent is provided, a first-party attribution cookie may be used to remember the booking source.

Further information is available in the website’s Cookie Policy.

19. Embedded Content and Third-Party Services

The website may include third-party content such as:

  • maps;

  • review widgets;

  • external media;

  • other embedded services.

Such providers may use cookies or similar technologies.

Where consent is required, non-essential third-party technologies should only be activated after the relevant consent has been provided.

20. Automated Decision-Making

The website does not carry out automated decision-making producing legal effects or similarly significant effects within the meaning of Article 22 GDPR.

21. Rights of Data Subjects

Under Articles 15 to 22 GDPR, where applicable, users may have the right to:

  • access their personal data;

  • request correction;

  • request erasure;

  • request restriction of processing;

  • object to processing based on legitimate interests;

  • request data portability;

  • withdraw consent where processing is based on consent.

Requests may be sent to:

info@poggioregini.it

22. Right to Lodge a Complaint

Users have the right to lodge a complaint with the competent supervisory authority.

In Italy, this is:

Garante per la Protezione dei Dati Personali

23. Changes to this Privacy Policy

This Privacy Policy may be updated to reflect changes to the website, services, technologies, providers or applicable law.

The latest version will always be published on this page.